With a special interest in Michelangelo's David, my wife and I were caught by surprise upon learning of, and then seeing the ring depicting David's eyes. The high-precision accuracy, whereby David is thought to be gazing to his left, in order to set up the 'kill shot' of Goliath. However, we know from the original sculpture that David's right eye does NOT keep track with his left. This sets up quite a dilemma, a one that has not been solved since its creation. That being said, a ring depicting David's eyes could have just gone with what would have been easiest, to co-register the eyes positions, achieving close alignment. That notwithstanding, VAR-VAR did NOT take the easy highway, but instead went to the source, and hencefort has produced the most accurate and elegant piece of jewelry of David's 'Eyes' that we have seen. If our review sounds as if we know something about eye movements, that would be an accurate assumption, given that we are both Clinician-Scientists, specifically Neuroimmunology Neurologists, with special research focus upon the Neuro-Ophthalmology of Multiple Sclerosis, and other Neuro-Autoimmune disorders.
While we've never known about VAR-VAR prior to the current experience, one thing is for certain; VAR-VAR shall be hearing again from us. The entire process was meticulous, seamless in their communication, and they did something that very few sellers ever do, and irrespective of their size and resources available that would make such easy to implement. Here I am referring to this: Any entity's most precious asset, is NOT their inventory, their cash on hand, nor their profit/loss sheet. NO NO NO, their most precious asset, even if they don't know it, is their people. However, the customer is NOT only the end recipient of whatever that seller has made available to those customers. You see, the customer in a very real (NOT theoretical) sense is also a member of that entity's people-team. How so? 1. They have decided to make the purchase. 2. They fund that purchase, which enables the entity to do business. NO customers? No need for that business. 3. Upon receipt of the product, who is in the best position for the edification of the entity's curiosity (at a minimum, but necessary is the better term) and necessity to learn did the product arrive? In what condition? Did the product meet the expectation of the customer? Was it really indistinguishable from that which they saw on the Website? Was the packaging commensurate with expectation? Was the shipping in keeping with what was promised? I could go on, but...ok, one more thing...was there any outreach, communication upon or after receipt of the product? If not, then what should the customer assume? Perhaps nothing really, but we are human after all, and emotive. Deafening silence between purchase and receipt of the product, and then beyond, might signal to some customers; "they don't really care about me, after all, I'm small change, and thereby ought to not expect anything special, and thereby I'll not bother them so as to interrupt the more important business initiatives that most certainly are beyond the value and importance of 'lil ol me'!!! RIGHT? NOPE. such assumptions are fundamentally flawed, but such is NOT the business of the customer to navigate through the maze of cognitive dissodance. Instead, if the entity, and its leadership was truly 'TOP FLIGHT', then the customer would already know, in that a commitment to fulfill promise must take the form of inquiry to that customer...all of the customers. You see, the customer, in a very real sense, is the best person to actually conduct and transmit the information from field work. You read that correctly; the customer acts, or can act, as a free field worker in providing vital feedback and information about each and every step of the process that characterizes the relationship between the entity and their customers. The specifics of cultivating such a relationship, can make all the difference with respect to whether the customer purchases again, whether they share their sentiments with others who then become either future customers, versus NOT, if the experience being shared is a negative one. In the case of VAR-VAR, I must say that, in terms of my characterization of not only business practices, but that such ought to be NOT left to chance, but rather should be part of an intentional business strategy whereby the customer has a dual role of both end recipient, but also as a valued, defined, and always underscored as a member of that most precious asset(s); to be fully welcomed and very importantly authenticated as a member of the entity team. In our experience to date, VAR-VAR could teach that course; THE MAIN COURSE IN THE CONDUCT OF GREAT BUSINESS PRACTICE, and always recognizing (just as in medicine) practice does NOT make perfect, but it does serve to make us less imperfect, and in the real world where glitches and problems will arise, the key is to know such, and always b...
