Black Friday Deals 2025: Authentic Jewelry You Won’t Find Anywhere

Black Friday turns the whole world into one big hunt for deals! But if you’re not into random impulse buys, this is your moment to hunt differently. In 2025, Black Friday at VarVar Jewelry is about meaningful, symbolic jewelry: pieces that feel like artifacts, talismans, and future heirlooms, suddenly available for a price that makes “one day a year” worth the wait.

When is Black Friday2025?

Black Friday 2025 falls on Friday, November 28. While most brands slash prices on mass-produced pieces, VarVar Jewelry is giving 30% off designs made in limited runs!

Why Black Friday is the best time to invest in authentic jewelry

Most of the year, we do not provide the discounts. You’re paying for hours of work, historical research, and details that don’t exist in mass-market chains. Black Friday is the ideal time to think a few steps ahead instead of buying last-minute gifts in December.

With Black Friday deals you can:

Buy gifts for the holidays - something meaningful, not generic
Start or expand your personal collection – add that one powerful talisman you’ve been missing
Invest in a future heirloom – a piece that feels like part of your story, not an impulse buy from a random sale

Instead of grabbing “something on sale,” you’re choosing jewelry that will still feel relevant, symbolic, and emotionally valuable years from now.

Best jewelry collections to consider on Black Friday

1. Viking Gold Collection

Viking Gold is where VarVar takes Norse symbolism to its highest level. Solid 14k/18k gold and 950 platinum rings, all built around archetypal motifs like Fenrir, ravens, Valknut, Vegvisir, Yggdrasil, Ouroboros and Jormungand. This collection is for when you don’t just want Viking aesthetics, you want a true luxury version of it that will live on your hand for decades.

Black Friday is the most profitable moment to step into this collection. Regular prices here go into the high hundreds and thousands of dollars, 30% off makes a dramatic difference on your final check.

👉 Buy Vegvisir Ring with Urnes Style Gold Ring

👉 Buy Ouroboros Ring with Viking Ornament

👉 Buy Gold Valknut Symbol Norse Ring

2. Saga of the North

Saga of the North collection is about Viking and Norse symbolism - myths, runes, and the quiet intensity of warriors who knew exactly what they stood for. These are pieces with battle energy, protection, and a strong sense of destiny behind them.

👉 Buy Nordic Motifs Leather Necklace

👉 Buy Valknut Symbol Norse Ring

👉 Buy Sterling Silver Fenrir Arm Ring

3. Legends

Legends collection is where myth comes to the surface. These pieces look like they’ve stepped out of a saga: legendary characters, gods, beasts and symbols that carry the weight of old stories. Each design feels like an artifact from a lost tale – dragons, deities, mythic creatures, shields and marks of victory.

👉 Buy Odin Ring with Valknut Symbol Ring

👉 Buy Snake Pendant with Runes and Red Cubic Zirconia

👉 Buy Viking Ring with Odin's Ravens Huginn and Muninn

4. Viking Heirloom

Viking Heirloom is our latest collection that has all chances to become bestselling! It is created like a small, wearable museum. The designs are based on real archaeological finds: horns, battle relics, river-found heads, ceremonial objects and fragments that once belonged to real story.

👉 Buy Ring “Pitney”

👉 Buy Necklace “Aska Face”

👉 Buy Necklace “Gjallarhorn”

5. Egyptian Gods

The Egyptian Gods collection from VarVar Jewelry focuses on three forces: protection, power and rebirth. Here you’ll find Ra, Anubis, Horus and sacred Egyptian iconography translated into bold, wearable forms.

The symbolism is clear and strong: